About Us


 VAI-KØ = Finnish word asking for an alternative


VAI-KØ is a Finnish Lifestyle-Outdoor brand focused on making merino wool beanies and accessories in Finland.


What makes us a good Alternative? 

We believe our heads are worth more than acrylic which is why our products are 100% merino wool. Our beanies and accessories are designed to serve you on a tough hikes and on Sunday strolls in the city. Which is exactly what you get when we put together the natural functionality of merino wool and clean Nordic design.

We think the less we harm the nature and burden the people and animals involved in our production process the better the product is. Our merino wool carries the bluesign and GOTS certificates and we give 5% of all our sales to charity. 

Learn more about our Materials & Manufacturing and being social business by clicking the links.