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Social Responsibility: Ethical Fashion has Everything to Do with Being Transparent

Social Responsibility: Ethical Fashion has Everything to Do with Being Transparent - VAI-KO

In this article, we talk about social responsibility in the fashion industry. What are the key issues, who's responsible for fixing them and how transparency is the way to ethical fashion.

1,134 fashion workers lost their lives and over 2,500 were left injured, when a building holding multiple clothing factories in Dhaka, Bangladesh collapsed on 24th of April in 2013. It was the dedliest garment-factory accident ever recorded. From that tragedy, Fashion Revolution was born to change the course of the fashion industry.

What happened in Rana Plaza brought much needed attention to what had been going on in the fashion industry for decades: serious occupational health violations, wages that keep workers and their families in deep poverty and working conditions that in many cases would be considered modern slavery.

But there's light at the end of the tunnel. Ethical fashion is on the rise and consumers are voicing their demands for better alternatives. On this year's Fashion Transparency Index 84% of the big fashion brands included increased their transparency score from last year. Still, 12% of the brands don't disclose any information about their production and even the highest scoring brands have a less than 60% transparency score. (Source:

Transparency, What's so Difficult About it?

In countries like Finland the law and officials protect the rights of workers, yet still annual labour trafficking convictions are given. So just think about the way things are in countries where labour laws are lacking or non-existent, standard of living is low and corruption is common.

Poor circumstances make exploitation quite easy and wide-spread. And this is why transparency is the only way forward.

Many times, when fashion brands are asked about social responsibility and how it's carried out, the bottom answer is 'we don't know'. So if the brand says they don't know, it's practically impossible for consumers to get any information about the working conditions of the people who make their clothes.

So what's there to do & who should do it?

Ethical Fashion, Who's Responsible?

We believe corporate social responsibility means doing business the fair way or no way. The fair way is to consider and minimize all negative effects on nature and people, seeing the big picture. There's a lot of authority that comes with leading a fashion brand.

But still...

Consumers are the one's holding the money and with it the power. No company would keep producing products that didn't sell. Ethical fashion companies are able to offer sustainable, alternative clothing to consumers, but it can't be done without conscious consumers on their side.  

Transparency by Proximity

We believe in proximity as a way to execute social responsibility and control the ethicality of our production. To us at VAI-KØ proximity means all our apparel and accessories are made in the EU. This means we are familiar with the status of worker's rights and the standards set by the EU and the coutry in question. Proximity also enables us to visit the factories and work closely with them to ensure sustainable production.  

Yet bringing all stages of the product cycle close is often not possible (for example merino sheep are not farmed in Europe). You could also argue that boycotting certain production countries or areas is not the way to change things or handle these ethical issues. That's where certificates come into play!

Cerificates = Highway to Social Responsibility

Certificates can be seen as your eyes and our eyes on the field. They offer a third party view to clothing production that is as close to objectivity as possible. Ofcourse, there's always a chance of abuse, but the chances are immensely higher if there's no supervision at all, don't you think?

Certificates are a great way to advance worker's rights and influence the surrounding society. You know, certificates don’t only supervise and work with the collaborating factories but in many cases, the ethical and ecological standards work as an example for companies outside the certificates. These companies can then seek consultation on how to take charge of social and environmental responsibility. And that is how transparency changes the world!

Read more about our certificates HERE, and about our materials & manufacturing HERE!


is the communications dudette at VAI-KØ, who is learning to live with a Live Alternative -attitude in every area of her life. Writer's weakness is watching family vlogs on Youtube.

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