Who are we

Our Story

How everything started?

Our story

Simple but efficient

It was an afternoon of an average day when it hit us. We should start a business. But not just another company who just takes without caring about the consequences their actions have on people and our planet. So we came into conclusion that the only right way to start a company would be if it was a social business. Great we have business model! Now what are we going to sell? 

What the heck are we doing

Within the next months we tested different products, t-shirts, sweaters, sunglasses, baby bodies, even dog products... At this point you might figure out where this is going, what the heck are we doing! We need to focus on something...Something good. 

Nobody puts effort to beanies

After thinking it for a while it became quite obvious. We love beanies and wear them all year around but nobody makes beanies the way we like them, nobody puts effort to beanies! So there it was, our product. This remarkable product that has for too long been just a cheap side product. We decided to change this, our heads are precious and they deserve nothing less than carefully tailored beanies that are ecologically and ethically made. 


Are these the best beanies on the market? 

 Our collection consists of beanies that are designed to work tough weather and wear as well as in urban environment. The idea is to have one beanie for everything. Clean design to please the eye, great fit for comfort and good material to keep you warm.  Are these the best beanies on the market? That is what we are aiming for on every step of the process. 

Who we are

Henri Vanonen

Founder & CEO

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Maria Vanonen

Founder & Designer

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