No matter what materials we use in our products it's burdening the environment. But since we need clothes to wear and rarely do we have the time and will to knit clothes out of the backyard nettle or something, we have made it our mission to create alternatives that have the smallest effect on people and nature as possible.
So, we believe in natural fibres. They have been here well before any synthetic material and have proved their functionality over thousands of years. They decay quick and easy and their production into yarn doesn't require a lot of chemicals.
Organic Merino Wool
Merino wool is nature's own super fibre that comes from a special sheep breed called merino. What makes merino wool different from other sheep wool is the range of fine qualities it offers from being so fine it's used in underwear to being strong enough to make great non-itchy beanies for instance. Merino wool is fully recyclable and biodegradable. It has outstanding heat regulation properties that makes it comfortable to wear in variable weather conditions. It's also naturally odour- and stain-resistant so no washing is needed to freshen up your merino wool garment, airing it out or freezing it will do.
MERINO WOOL FIBRE MANUFACTURING REQUIRES ABOUT THREE TIMES LESS ENERGY THAN MANUFACTURING POLYESTER AND 4-5 TIMES LESS THAN SYNTHETIC FIBRES SUCH AS NYLON AND ACRYLIC. MERINO WOOL GARMENTS DON'T NEED TO BE WASHED VERY OFTEN, IF AT ALL, THIS SAVES UP A LOT OF WATER AND ENERGY COMPARED TO OTHER FIBERS.
Like any other fibre, wool has its environmental and ethical issues. Big sheep crowds can cause remarkable erosion and thus affect natural diversity of the area. Mass production farms may use harsh pesticides and antibiotics to protect the wool and animals are not necessarily treated well. Washing raw wool takes up a lot of energy and may cause waste water problems. That's why we have decided to use only certified Organic Merino Wool.
Organic animals are reared on organic feed, they graze on organic land and are free to pursue their natural behaviour with plenty of space outside. Organic sheep are reared, fed, sheltered and transported with consideration for their wellbeing. Cruel practices are prohibited and animal stress is minimised. Organic farmers take a preventative approach to disease, so animals are not routinely treated with antibiotics, wormers or pesticides.
No harmful manufacturing chemicals are used. Bluesign and GOTS standards demand that the chemicals used in processing textiles meet strict requirements on toxicity and biodegreadability. In contrast non-organic manufacture uses tens of thousands of acutely toxic chemicals, including heavy metals, formaldeyde and aromatic solvents, many of which are classified as hazardous by the World Health Organisation (WHO) and have been associated with cancer, birth defects, hormonal and reproductive effects in wildlife and humans.
The end garments are residue free. By banning and restricting harmful chemicals in organic textile production and processing, final products don’t contain allergenic, carcinogenic or toxic chemical residues from them.
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Organic Wool key points
The organic wool processing is GOTS certified
Organic wool is free from harmful chemicals
Wool is grown on audited organic farms based on the SENASA protocol
Animal Welfare key points
No Mulesing - All sheep in Argentina are mulesing free.
Safe shearing - shearers are regularly trained by the organisation PROLANA to ensure good care of the sheep during shearing.
Sheep have lots of space for grazing - 1 sheep on every 1,5 square miles.
Sheep are managed in such a way to prevent desertification and increase biodiversity.